QR codes on product packaging are increasingly scanned at the point of use, offering brands unprecedented insight into consumer behaviour. By analysing how consumers interact with content—whether it’s recipes, how-to guides, recycling tips, or repurchase links—brands can better understand product groupings and shopping patterns. This insight extends beyond a single transaction, retailer, or purchase occasion, creating new opportunities for targeted marketing and personalization.
At CEC-HQ, our technologies and people make it easy and fast for brands to set-up and scale Connected Packaging, turning data into actionable insights that improve engagement and sales. By leveraging these insights, brands can deliver highly relevant experiences that convert consumer interest into desire and sales. What we’re witnessing today is just the beginning of the next data-driven revolution.
With #Sunrise2027 set to transform retail—where GS1 digital link-enabled QR codes will be scanned at the point of sale—and with a raft of incoming regulatory requirements on the horizon, brands have a unique opportunity to stay ahead. The time to start building that pool of valuable consumer data insights is now.
If you’re preparing for Sunrise 2027 and want to turn compliance into insight, email us at [email protected]