Leading brands now treat it as a vital tool for innovation and growth, using it as an always-on media channel both in-store and at home. It enhances customer engagement through personalized content, practical tips, and interactive experiences.
By 2030, connected packaging is expected to evolve into an AI-driven, interactive platform—integrating with smart wearables to guide consumers, improve discoverability, and enhance trust through increased transparency. This will further shape brand perception and consumer relationships.
CEC are launching a foresight study to address key questions:
- What are the current drivers, enablers, and barriers of connected packaging?
- How are these elements evolving?
- How can companies leverage connected packaging to fuel growth?
Connected packaging will impact a wide range of business areas including design, branding, retail innovation, technology, accessibility, regulation, supply chain, sustainability, and data.
To help organizations prepare, the CEC Connected Pack 2030 study includes:
- Onboarding Call – Meet the CEC team and align objectives.
- Virtual Roundtable – Connect with industry leaders to explore shared challenges and opportunities.
- Connected Pack 2030 Report – Strategic foresight into upcoming trends and implications.
- 15-minute Podcast Summary – A quick, shareable audio overview to drive internal discussion.
If you would like more information or would like to take part, click Lets talk ConnectedPack2030 or contact [email protected] by the end of July 2025.