Snacking gets smarter
How Pladis began their connected pack journey
Challenge
Pladis needed a scalable way to modernise packaging in a fast-moving, highly regulated category. They aimed to use QR codes to boost engagement and 1P data capture while preparing for GS1 Sunrise and HFSS requirements.
Approach
A centralised Connected Pack framework was introduced, integrating a global QR supplier with Mi-View360™ for consistent, efficient deployment. Brand teams focused on high-value regional use cases, supported by governance, playbooks and data-led reporting to ensure repeatable, high-quality execution across markets.
Business impact
Scale and engagement
Strong global rollout delivering high consumer interaction and media value.
Efficiency and cost reduction
Centralisation driving substantial operational and QR-related savings.
Data and future readiness
Significant uplift in 1P data capture and a solid foundation for accessible and future digital packaging innovation.
