Making every home smarter
Vestacy’s path to digital agility
Challenge
As a newly separated business, Vestacy needed to modernise packaging quickly while preparing for emerging regulations. They aimed to use QR codes to signal brand separation and future-proof packaging for GS1 Sunrise, EU DPP and other requirements.
Approach
A centralised Connected Pack model was deployed, integrating a global QR supplier with Mi-View360™ and embedding it into automated artwork workflows. Governance, playbooks and consistent standards enabled reliable, scalable deployment across brands and markets.
Business impact
Global scale and readiness
Large product portfolios prepared for regulatory compliance across worldwide markets.
Efficiency and cost savings
Centralisation delivering significant reductions in operational and coding costs.
Future innovation enablement
Structured pack data supports accessibility and unlocks future digital and AI-enabled packaging opportunities.
