Elevating indulgence through digital
How the Magnum ice cream company is using connected packaging to deepen engagement
Challenge
As a premium ice cream brand, Magnum needed to create richer consumer experiences beyond the freezer aisle—driving relevance, discovery and repeat purchase while preparing for emerging digital packaging standards.
Approach
Magnum introduced Connected Packaging across key ranges, pairing bold on-pack CTAs with seasonal campaigns, creator content and personalised flavour journeys. Packs linked consumers to premium digital experiences that showcased craft, ingredients and brand storytelling. Data capture and real-time insights informed ongoing optimisation across markets.
Business impact
Higher engagement
Digital experiences generated strong scan rates and deepened brand affinity.
Increased conversion
Promotions and personalised content supported trial and repeat purchase.
Future readiness
Connected Pack foundations support compliance, accessibility and next-generation AI-enabled experiences.
