Brushing in a new era of transparency
How Colgate-Palmolive prepared for digital product passports with CEC
Challenge
Colgate-Palmolive needed to meet emerging ESPR requirements by piloting Digital Product Passports (DPP) on priority SKUs, while laying the groundwork for a scalable connected-pack capability that could unlock future consumer, regulatory and operational value.
Approach
CEC delivered a full readiness assessment, DPP pilot programme management, data-gap analysis and publication setup. A connected-pack playbook, governance model and brand training equipped teams with the standards, workflows and clarity needed to expand confidently across markets and categories.
Business impact
Validated DPP framework
Compliant data flows, definitions and roles established for future rollout.
Scalable connected pack foundations
Governance, playbooks and processes enabling long-term growth.
Organisational readiness
Accelerated alignment across brand, packaging, tech and data teams.
