A smarter clean
Reckitt’s digital shift through connected packaging
Challenge
Reckitt needed to modernise packaging in a low-engagement, highly regulated category. They aimed to future-proof compliance, enhance brand trust through QR and Accessible QR, and provide greater transparency for consumers globally.
Approach
A unified Connected Pack model was introduced, integrating a global QR supplier into the artwork workflow via Mi-View360™. Teams were trained on best practice and regulatory requirements, supported by governance, playbooks and data-led reporting to ensure consistent, scalable execution.
Business impact
Global scale and reach
Large product portfolios now activated and prepared for future regulatory needs.
Stronger consumer value
Connected experiences drive higher engagement, loyalty and repeat purchase.
Efficiency and future readiness
Centralisation delivers major cost efficiencies while enabling future accessible and digital packaging innovation.
