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Case studies

Real-world programmes. Proven at global scale.

Connected places case studies coming in March 2026.

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Various cleaning, healthcare and personal care items are lined up next to each other against a dark green background. Some of the items include dishwasher tablets, surface sprays, throat lozenges, pain relief medication, wax strips and condoms. The brands visible are Vanish, Harpic, Nurofen, Strepsils, Finish, Dettol, Veet, Gaviscon and Durex.

A smarter clean

Reckitt’s digital shift through connected packaging
Multiple boxes of ice creams are lined up next to each other against a dark green background. There are six boxes in total, all of different flavours, including Magnum ice cream sticks, Solero and Twister.

Elevating indulgence through digital

How the Magnum ice cream company is using connected packaging to deepen engagement
Multiple cleaning products in boxes and bottles are lined up together in a dark green space. The products include Persil liquid laundry detergent, Persil laundry pods, Comfort fabric conditioners, Comfort scent booster and a Cif cleaning spray.

Cleaning meets connectivity

How Unilever Homecare powers growth through Connected Packaging
Multiple packets of McVitie’s biscuits are stacked and lined up next to each other against a dark green background. On the left, there are three boxes of Jaffa Cakes stacked on top of each other. In the middle, there are two packets of Hobnobs and on the right, there are two packets of Digestives. All of the packets are of different flavours.

Snacking gets smarter

How Pladis began their connected pack journey
Six home products are lined up next to each other against a dark green background. These products include two Calgon washing machine cleaners, Cillit black mould remover, Woolite laundry detergent and two home scent products from Air Wick.

Making every home smarter

Vestacy’s path to digital agility
Various Unilever Personal Care products are lined up next to each other against a dark green background. These include deodorants, hair products, shower gels and skincare products. The brands visible are Sure, TRESemme, Dove, Radox, Lynx, Simple and Vaseline.

Winning moments in Unilever Personal Care

Turning everyday routines into digital engagement
Various Colgate-Palmolive personal care products are lined up next to each other against a dark green background. The Palmolive products include bar soap, liquid soap and shower gel. The Colgate products include toothpaste, mouthwash and toothbrushes.

Brushing in a new era of transparency

How Colgate-Palmolive prepared for digital product passports with CEC
Various Lipton Teas and Infusions products are lined up next to each other against a dark green background. There are four boxes of tea bags, all of different flavours. On top of one of the boxes, there is a can of iced tea. In the middle, there are two bottles of iced tea.

Brewing new connections

How Lipton Teas and Infusions use connected packaging to modernise consumer engagement
A close-up photograph of three Colman’s recipe mixes in sachets, all three of different flavours. In the top left corner of each packet, there is an accessible QR code, accompanied by a text below reading ‘Scan here for recipe inspiration’. The accessible QR codes are different for each flavour.

Making every product accessible

How Unilever scale accessible QR codes globally
Various Unilever Foods products are lined up next to each other against a dark green background. These products include stock pots, stock cubes, mayonnaise, savoury spreads, instant noodles, recipe mixes and mustard. The brands visible include Knorr, Hellmann’s, Marmite, Pot Noodle, Bovril and Colman’s.

Turning every meal moment into a digital touchpoint

How Unilever Foods scale connected packaging for global impact
Various personal care products are lined up next to each other against a dark green background. The products include conditioner, shampoo, hand wash, shower gel, petroleum jelly, deodorant and face wash. The brands visible include TRESemme, Dove, Vaseline, Radox, Lynx, Sure and Simple.

Beauty that connects

Powering conversion, personalisation and education across Unilever Beauty & Wellbeing

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