Cleaning meets connectivity
How Unilever Homecare powers growth through Connected Packaging
Challenge
Unilever Homecare needed to increase engagement in a low-interest category while preparing for new regulations and ensuring all consumers could access essential product information.
Approach
A global connected packaging model was introduced with centralised processes, consistent QR deployment and team training. Strong QA maintained execution standards, Accessible QR enabled inclusive access, and real-time data informed continuous optimisation.
Business impact
Stronger engagement at scale
Connected experiences delivered consistent global reach and repeatable consumer interaction.
Improved accessibility and trust
Accessible QR increased inclusive access and strengthened consumer confidence.
Reduced risk and future readiness
Packaging became regulation-ready, lowering operational risk and enabling future innovation.
