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Form Entry by Tom

A shopper holds a smartphone beside QR-enabled organic food packaging in a modern supermarket. The phone displays structured product information for an organic herbal tea, including origin, certifications, sustainability details, and product truth. Nearby cartons, pouches, jars, and canisters carry connected codes, illustrating how one standards-based identifier can provide different audiences with trusted, relevant product information.

One code, many audiences, no room for confusion

The real value of a 2D code lies in the governed system behind the scan.
A premium unbranded product pack with a visible QR code stands on a clean surface, with layered transparent data panels extending from the pack. The visual represents connected packaging as a route into structured product information, showing how a physical product can connect to governed product truth, compliance data, digital product records, and trusted product information in a controlled, organised way.

Where does your governed product truth live?

Why brands need a governed product truth layer behind every connected pack experience.
A realistic warehouse and logistics scene showing two professionals working with connected product data. In the foreground, a product package with a visible QR code stands on a wooden table beside a smartphone scanning a matching code. In the background, a woman uses a tablet while a man works at a desk with multiple digital screens, suggesting product information management, traceability, and real-time data access across physical and digital environments.

Connected products are the new ERP transformation

Connected products are closing the gap between enterprise systems and real-world experience.
Consumer scanning a QR code on packaged bread in a supermarket aisle using a smartphone, illustrating connected packaging and real-time access to product data.

Regulation is redefining the role of product data

As regulation evolves, product data is becoming central to how packaging is managed, disclosed, and trusted.
Sunrise city background with a paper label showing a traditional 1D barcode placed beside a black cube displaying a glowing green QR code, symbolizing the transition from linear barcodes to next-generation 2D codes and digital product identity infrastructure linked to DPP and Sunrise 2027 readiness.

DPP + Sunrise 2027 readiness: a playbook you can actually run

A practical guide to preparing for Digital Product Passport (DPP) and Sunrise 2027.
Exterior view of the United Nations complex in Vienna, showing the circular central conference building framed by two tall rectangular towers. Multiple national flags line the plaza in front of the entrance. In the foreground, two green Zero Project event banners with a white plant icon stand on either side of a circular green frame installation. To the right, a signboard reads “Zero Project – To the conference M Building,” with directional guidance. The sky is partly cloudy, and the open plaza space emphasizes the institutional scale of the venue and the international context of the event.

Why accessibility is the next competitive advantage

From the Zero Project Conference in Vienna: accessibility is becoming system architecture.

CEC and GS1 UK announce an official partnership for scalable impact

A woman is stood by a kitchen counter, using various smart devices to prepare a meal, including a smartphone, a tablet and a voice assistant. She holds her phone in her hand and also has a recipe open on the tablet, stood next to multiple fresh and dry ingredients.

From connected consumers to autonomous ones

What CES 2026 tells us about the future of experience — and why connected packs, products and places now matter more than ever.
A pair of glasses are stood on a surface with various other smaller objects. The two lenses of the glasses each have a QR code on them. The space is dark, lit by a neon green colour which glows off of the glasses.

Connected packaging 2030: the future of connected packaging 

Connected packaging is transitioning from novelty to necessity, becoming a core infrastructure for consumer-packaged goods (CPGs) and retailers.
A young woman looking at a smartphone in her hand with a green illustration of her smartphone’s screen is next to her face. On this screen, there are three selected checkboxes reading ‘Origin Story’, ‘Ingredients’ and ‘Certifications’ as well as a piece of text at the bottom reading ‘Screen-reader enabled’. In front of her, there is a packet with a label that reads ‘Scan for Trust’.

Connected packaging: a key enabler in the next data-driven revolution 

Connected packaging is unlocking a powerful new stream of consumer data.

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