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A supermarket aisle displaying a variety of household detergents and cleaning products arranged across several shelves. In the foreground, large plastic bottles of liquid laundry detergent in white, pale green and blue stand alongside flexible refill pouches with blue and green packaging. Additional cleaning products and containers extend into the background, gradually becoming blurred. Small price labels are attached to the shelf edges, reflecting a typical retail shopping environment. The photograph highlights the different packaging formats, product variations and physical retail touchpoints involved in the consumer detergents market. It provides a visual connection to the EU Detergents and Surfactants Regulation and its Digital Product Passport requirements, particularly the importance of consistent product identification, accessible regulatory information and alignment between physical packaging and online product listings before purchase.

Detergents bring the DPP to the consumer shelf, and the online product page

What the new detergents regulation means for product data management.
A wide promotional graphic presenting Mi-View 360 alongside GS1 UK Approved branding. The design has a blurred green gradient background, with dark forest-green tones toward the upper left and brighter olive-green shades across the centre and right. On the left, the Mi-View 360 logo appears in white lettering beside its green-and-white four-point symbol, with a trademark mark above the final number. Beneath it, the tagline reads “The Intelligence Platform for Physical Products,” arranged across two lines, with “Intelligence Platform” highlighted in light green and the remaining words in white. Three orange right-pointing triangles in the centre connect the two brands. On the right, the GS1 UK Approved logo combines a circular dark-blue GS1 emblem, orange “UK” lettering and bold dark-blue “Approved” text. A vertical line sits near the far-left edge. The overall layout is minimal, spacious and corporate, emphasising Mi-View 360’s GS1 UK Approved status.

Mi-View360 and GS1 UK: independent recognition of connected product capabilities

Mi-View360 achieves GS1 UK Approved status for connected product capabilities.
European Union flags outside modern glass-fronted institutional buildings, reflecting the regulatory context of the Digital Product Passport Registry.

The DPP Registry is live. What changes when compliance becomes a transaction?

DPP readiness now means testing ownership, systems and registration workflows.
Supermarket aisle lined with packaged consumer goods, with shoppers browsing products and a digital overlay displaying an EU Digital Product Passport, QR code and EU flag, illustrating how product-level data can be accessed and connected in a retail environment.

How many Digital Product Passports will your business actually need?

A practical look at the data, systems and governance behind successful DPP implementation.
A shopper holds a smartphone beside QR-enabled organic food packaging in a modern supermarket. The phone displays structured product information for an organic herbal tea, including origin, certifications, sustainability details, and product truth. Nearby cartons, pouches, jars, and canisters carry connected codes, illustrating how one standards-based identifier can provide different audiences with trusted, relevant product information.

One code, many audiences, no room for confusion

The real value of a 2D code lies in the governed system behind the scan.
A premium unbranded product pack with a visible QR code stands on a clean surface, with layered transparent data panels extending from the pack. The visual represents connected packaging as a route into structured product information, showing how a physical product can connect to governed product truth, compliance data, digital product records, and trusted product information in a controlled, organised way.

Where does your governed product truth live?

Why brands need a governed product truth layer behind every connected pack experience.
A realistic warehouse and logistics scene showing two professionals working with connected product data. In the foreground, a product package with a visible QR code stands on a wooden table beside a smartphone scanning a matching code. In the background, a woman uses a tablet while a man works at a desk with multiple digital screens, suggesting product information management, traceability, and real-time data access across physical and digital environments.

Connected products are the new ERP transformation

Connected products are closing the gap between enterprise systems and real-world experience.
Consumer scanning a QR code on packaged bread in a supermarket aisle using a smartphone, illustrating connected packaging and real-time access to product data.

Regulation is redefining the role of product data

As regulation evolves, product data is becoming central to how packaging is managed, disclosed, and trusted.
Sunrise city background with a paper label showing a traditional 1D barcode placed beside a black cube displaying a glowing green QR code, symbolizing the transition from linear barcodes to next-generation 2D codes and digital product identity infrastructure linked to DPP and Sunrise 2027 readiness.

DPP + Sunrise 2027 readiness: a playbook you can actually run

A practical guide to preparing for Digital Product Passport (DPP) and Sunrise 2027.
Exterior view of the United Nations complex in Vienna, showing the circular central conference building framed by two tall rectangular towers. Multiple national flags line the plaza in front of the entrance. In the foreground, two green Zero Project event banners with a white plant icon stand on either side of a circular green frame installation. To the right, a signboard reads “Zero Project – To the conference M Building,” with directional guidance. The sky is partly cloudy, and the open plaza space emphasizes the institutional scale of the venue and the international context of the event.

Why accessibility is the next competitive advantage

From the Zero Project Conference in Vienna: accessibility is becoming system architecture.

CEC and GS1 UK announce an official partnership for scalable impact

A woman is stood by a kitchen counter, using various smart devices to prepare a meal, including a smartphone, a tablet and a voice assistant. She holds her phone in her hand and also has a recipe open on the tablet, stood next to multiple fresh and dry ingredients.

From connected consumers to autonomous ones

What CES 2026 tells us about the future of experience — and why connected packs, products and places now matter more than ever.

Let’s make every product and place intelligent

Whether you need to meet regulation, increase engagement, or future-proof your brand for the AI era — we’ll help you get there.

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Our enterprise platform powering the next generation of digital products and places.

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