Connected Retail: Supercharging the In-Store Shopping Experience using QR Codes

Our work in Connected Packaging has taught us that QR codes, with the right value exchange, placement and associated digital experience can generate significant brand preference, sales conversion and the highest quality insights. So why not use QR codes on POS in-store to connect and digitise the in-store shopping experience from in-store > to aisle > to shelf > to product > to home > to back in-store again.

We know that this approach will help further build brand equity & purchase loyalty by giving shoppers a reason to come back and repurchase through seasonal ‘moments of joy’ via in-store digital brand experiences.

1. It can help shoppers find what they want as efficiently as possible using QR-based wayfinding technology. Counter-intuitively we know that the less time shoppers spend in-store the happier they are and the more they spend.
2. It will help us better understand category and brand engagement behaviour and optimise our activations accordingly.
3. And last, but not least it will allow us to capture data for a core data model to drive future re-targeting; Category Frequency, Product Frequency, Connected Pack & POS Scanning Frequency, Generic media use, Specific media use, Shopping Attitudes.

In addition, Accessible QR (AQR) codes give us greater fidelity when utilising QR-based retail wayfinding technologies as well as ensuring the retail environment is accessible for everyone.

Connecting the in-store retail environment with QR and AQR codes creates a loyalty loop like no other where we can influence shoppers in moments that are currently out of reach for many brands.

Our software platform, Mi-View360^TM helps plan, set-up, govern and capture all the data insights required to make sure we understand the sales impacts and ROI’s. The data being of the highest quality and real-time, describing what shoppers are actually doing when engaging with the retail environment and how that translates to product engagement at home.

For more information on how we can help you digitise your in-store environment using case study insights with Mi-View360^TM , contact mark.hewitt@cec-hq.com

Written by Mark Hewitt, CEO | Strategy & Innovation lead.

Mark has spent his career helping businesses grow and lead in digital transformation. For the last 10 years he has successfully led brand, digital, technology and packaging businesses and worked with leading CPG brands, helping them operationalise Connected Packaging Programmes around the world. In 2022 he co-created the multi-award winning Accessible QR code with Zappar.

CEC Overview

For more than 4 years, CEC has been helping clients quantify the true potential of their Connected Packaging. From revealing the true business case for Connected Packs to establishing the infrastructure and helping clients scale, CEC’s talent, tech and data insights are helping businesses better understand consumer behaviour when they have the product in their hands.